Note to self: movie rental more fun than PR degree

Everything Scott Ward ever needed to know about PR, he learned from King Kong. 
 
At least that’s what he told a handful of young, eager nonprofit communications staffers the other night at his lively workshop. The place: the Social Action and Leadership School for Activists.
 
The topic: developing a media strategy.
 
The energy: not there. At first.
Thirty people [...]

Lesson 9: Allot nap time.

When I was in high school, I thought I was a narcoleptic. I fell asleep pretty much anywhere, especially in class. Trying to stay awake as teachers talked at me for an hour at a pop was excruciating. Even parasite week in Advanced Biology put me to sleep. I did the head-bobbing thing and bit [...]